Email Marketing Specialist
Location: Various Locations in the United States (Remote & On-site)
Experience Level: Fresher to 3+ Years
Job Summary
We are looking for a creative and data-driven Email Marketing Specialist to plan, execute, and optimize email campaigns. The ideal candidate should have experience in email automation, segmentation, A/B testing, and performance analytics.
This role is open to freshers eager to start their career in digital marketing and experienced professionals looking to enhance their expertise in email marketing.
Key Responsibilities
1. Email Campaign Management
- Design and execute email marketing campaigns to drive engagement and conversions.
- Develop compelling email templates, subject lines, and content for different audiences.
- Ensure emails are mobile-friendly and responsive.
2. Email List Segmentation & Automation
- Manage and segment email lists based on demographics, behavior, and preferences.
- Set up and optimize automated email sequences (welcome emails, follow-ups, cart abandonment, etc.).
- Use CRM & Email Marketing Platforms (Mailchimp, HubSpot, Klaviyo, Marketo, ActiveCampaign).
3. Performance Tracking & Optimization
- Monitor open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.
- Conduct A/B testing on subject lines, content, and CTAs.
- Optimize email deliverability and sender reputation.
4. Compliance & Best Practices
- Ensure all campaigns comply with CAN-SPAM Act, GDPR, and email marketing regulations.
- Implement email personalization and dynamic content to improve engagement.
5. Collaboration & Reporting
- Work with content writers, designers, and sales teams to align email campaigns with business goals.
- Generate weekly/monthly reports with actionable insights.
Requirements
Experience Level
- Fresher: Basic understanding of digital marketing with knowledge of email marketing tools.
- Experienced (1-3+ years): Prior experience in email marketing, CRM management, or digital marketing is preferred.
Skills & Qualifications
- Strong knowledge of email marketing tools (Mailchimp, HubSpot, Klaviyo, Constant Contact).
- Basic HTML/CSS skills for email template customization.
- Data-driven mindset with analytical and reporting skills.
- Knowledge of Google Analytics and marketing automation workflows.
- Strong writing and communication skills.
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not mandatory).
- Certifications in email marketing or digital marketing (e.g., HubSpot, Google Digital Garage) are a plus.
Salary & Benefits
- Entry-Level (Fresher): $45,000–$60,000 per year
- Experienced (1-3+ years): $60,000–$85,000 per year
- Health insurance, 401(k), remote work options, and career growth opportunities
Work Locations
Opportunities available in major U.S. marketing hubs, including:
- New York, NY
- Los Angeles, CA
- San Francisco, CA
- Chicago, IL
- Austin, TX
- Remote (Work from Home options available)
Job Features
| Job Category | Marketing |