As an Amazon Advertising Manager, you will work autonomously in a fast-paced environment, supported by a collaborative team. Your primary focus will be to develop and maintain effective paid search and DSP campaigns for Lovepop on Amazon, optimizing them through ongoing testing, keyword analysis, and strategic bidding. This role is ideal for an individual with a strong analytical mindset and a proactive drive to succeed.
Accountabilities
- Manage and optimize Amazon advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display ads).
- Develop strategies to drive traffic, increase sales, and maximize ROI.- Conduct keyword research and develop targeting strategies.
- Analyze campaign data, providing insights and recommendations.
- Adjust bids, budgets, and targeting settings to meet performance goals.
- Collaborate with content, creative, and partner management teams for effective campaign integration.
- Keep up-to-date with Amazon advertising trends and leverage new features.
- Manage PPC campaigns, keyword lists, bidding strategies, and assess campaign performance.
Minimum Qualifications
- Bachelor’s degree in marketing, advertising, or related field; significant experience in e-commerce/Amazon/Google digital marketing is acceptable.
- 2+ years of in-platform Amazon Ads management experience.
- Proficiency with bid management tools (e.g., SA360, Skai, xMars, Pacvue, Perpetua).
Preferred Qualifications
- Experience with Amazon Advertising Console and related tools.
- Strong analytical skills and data-driven decision-making capabilities.
- Deep understanding of Amazon advertising best practices.
- Experience with e-commerce platforms like Amazon Seller Central, Vendor Central, eBay, or Walmart.
- Detail-oriented and able to handle multiple projects simultaneously.
Job Features
| Job Category | Marketing |