E-commerce Key Account Manager 

You will lead our e-commerce operations and strategy and be a crucial team member in driving organisational growth. For this, you will manage our online store, optimise sales funnels, and work closely with various departments to ensure an exceptional online shopping experience. This role requires a combination of strategic thinking and hands-on execution.

Objectives of the Role

• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
• Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
• Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
• Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
• Optimising the website for user experience, including navigation, search functionality, and mobile responsiveness.
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
• Analysing sales performance and customer behaviour to identify opportunities for improvement.
• Implementing A/B testing and conversion rate optimization (CRO) strategies.

Your Tasks

• Manage product listings, descriptions, and pricing in the online store.
• Regularly update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Analyse customer behaviour and trends to identify growth opportunities and areas for improvement.
• Monitor website functionality and handle troubleshooting issues with the e-commerce platform.
• Coordinate with logistics and fulfilment teams to ensure timely and accurate order processing and delivery.
• Collaborate with customer service teams to ensure seamless customer services and high satisfaction.
• Analyse data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behaviour.
• Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
• Manage relationships with third-party vendors and platforms such as Shopify, Magento, or WooCommerce.
• Stay updated with the latest trends and best practices in e-commerce and digital marketing.

Required Skills and Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, IT, or a related field.
• 3-5 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
• Strong understanding of online sales platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing strategies.
• Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Excellent analytical skills and proficiency with CRM software and MS Excel.
• Knowledge of UX/UI principles and how they impact online sales.
• Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
• Solid communication and organisational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to derive actionable insights from data.
• Familiarity with e-commerce trends such as personalisation, chatbots, or AI-driven shopping experiences.
• Experience with inventory management and supply chain management.

Preferred Skills and Qualifications

• Master’s degree in Digital Marketing or E-Commerce.
• Experience managing online marketplaces (like Amazon, Flipkart, or eBay).
• Knowledge of best practices in search engine optimisation (SEO) and search engine marketing (SEM).
• Proficiency in content management systems (CMS) and customer relationship management (CRM) software.
• Experience with performance marketing, including paid advertising and retargeting strategies.
• Experience with advanced data analytics tools (e.g., Tableau, Power BI).
• Strong understanding of supply chain and inventory management in an e-commerce setting.
• Experience with A/B testing, conversion rate optimization (CRO), and user testing.
• Knowledge of web development and CMS platforms for custom e-commerce solutions.
• Strong financial acumen for managing e-commerce budgets and sales forecasts.
• Multilingual proficiency to manage global e-commerce strategies, especially regional languages in India.