Job Title: Digital Marketing Specialist
Location: Various Locations in the United States (Remote & On-site)
Experience Level: Fresher to 3+ Years

Company Name: OTAVA
About OTAVA: OTAVA is a leading multi-cloud expert, delivering secure and compliant cloud solutions. We specialize in helping businesses achieve digital transformation with our robust and scalable cloud offerings.

We are looking for a passionate Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels. This role is suitable for freshers who are eager to grow their careers in digital marketing, as well as experienced professionals seeking to enhance their expertise in a fast-paced, innovative environment.

Key Responsibilities

1. Digital Marketing Strategy & Campaign Execution

• Develop and execute multi-channel digital marketing strategies to drive traffic, leads, and conversions.
• Manage paid campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Plan, create, and implement email marketing campaigns to nurture leads and drive customer engagement.

2. SEO & Content Marketing

• Optimize website content to improve SEO performance and organic growth.
• Conduct keyword research, competitive analysis, and create effective strategies for ranking improvements.
• Collaborate with content creators to produce high-quality blog posts, landing pages, and website content aligned with SEO best practices.

3. Social Media Marketing

• Manage social media accounts (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok).
• Develop and schedule engaging social media content across platforms to build brand presence and increase engagement.
• Monitor and analyze social media metrics to improve engagement, followers, and conversions.

4. Analytics & Performance Tracking

• Track and analyze digital marketing performance using tools like Google Analytics, Google Search Console, and other analytics platforms.
• Create regular reports to evaluate campaign performance, ROI, and conversion rates.
• Conduct A/B testing for landing pages, ads, and email campaigns to identify opportunities for optimization.

5. Marketing Automation & CRM Management

• Utilize marketing automation tools like HubSpot, Marketo, Mailchimp, or ActiveCampaign to streamline marketing processes.
• Manage lead nurturing workflows, customer segmentation, and ensure the successful execution of automated campaigns.

Requirements

Experience Level

• Fresher: Basic understanding of digital marketing concepts, including SEO, PPC, content marketing, and social media.
• Experienced (1-3+ years): Hands-on experience in SEO, PPC, social media marketing, and email marketing is preferred.

Skills & Qualifications

• Proficiency in managing paid ad campaigns (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads).
• Strong knowledge of SEO tools like Ahrefs, SEMrush, Moz, or similar.
• Experience with Google Analytics, Google Tag Manager, and UTM tracking.
• Familiarity with basic HTML, CSS, and WordPress is a plus.
• Strong copywriting and content creation skills.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not mandatory.
• Certifications in Google Ads, Facebook Blueprint, HubSpot, or SEMrush are a plus.

Salary & Benefits

• Entry-Level (Fresher): $50,000 – $65,000 per year
• Experienced (1-3+ years): $65,000 – $90,000 per year
• Remote work flexibility and bonuses
• Career growth opportunities and a collaborative work environment

Work Locations

• Opportunities available in major U.S. digital marketing hubs including:
  • New York, NY
  • San Francisco, CA
  • Los Angeles, CA
  • Chicago, IL
  • Austin, TX
  • Remote (Work from Home options available)

How to Apply

If you are a motivated individual who is passionate about digital marketing and ready to contribute to a dynamic team, we would love to hear from you! Apply now and take your career to the next level with OTAVA.