We are seeking a creative, analytical, and results-driven Email Marketing Specialist to design and optimize engaging email campaigns that drive customer engagement and business growth. Whether you’re a recent graduate with a strong interest in digital marketing or a professional looking to deepen your expertise in email marketing, this role offers the opportunity to work with top-tier tools, collaborate across teams, and make a measurable impact.

Key Responsibilities:

1. Email Campaign Management

• Plan, design, and execute high-impact email campaigns targeting various customer segments.
• Craft compelling copy, subject lines, and calls to action (CTAs) to increase open and conversion rates.
• Ensure responsive, mobile-friendly email templates that adhere to brand guidelines.

2. Email List Segmentation & Automation

• Segment email lists based on user behavior, demographics, and engagement patterns.
• Build and manage automated email sequences (e.g., welcome flows, re-engagement, cart abandonment).
• Utilize email and CRM platforms such as Mailchimp, HubSpot, Klaviyo, Marketo, or ActiveCampaign.

3. Performance Tracking & Optimization

• Monitor key performance metrics: open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.
• Conduct A/B testing on subject lines, content, and sending times.
• Optimize for deliverability and maintain a strong sender reputation.

4. Compliance & Best Practices

• Ensure compliance with CAN-SPAM, GDPR, and other email marketing regulations.
• Implement personalization and dynamic content to enhance user engagement and relevance.

5. Collaboration & Reporting

• Collaborate with designers, copywriters, and the sales team to align email strategy with marketing and business goals.
• Generate weekly and monthly performance reports with insights and optimization recommendations.

Requirements:

Experience Level:

• Fresher: Foundational knowledge of digital marketing and familiarity with email marketing tools.
• Experienced (1–3+ years): Hands-on experience with email campaign management, list segmentation, or marketing automation preferred.

Skills & Tools:

• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, Marketo, Constant Contact).
• Basic HTML/CSS knowledge for customizing email templates.
• Familiarity with Google Analytics, UTM tagging, and tracking campaign performance.
• Strong writing, editing, and communication skills.
• Data-driven mindset and ability to interpret campaign metrics.

Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred, not required).
• Certifications in Email Marketing or Digital Marketing (e.g., HubSpot, Google Digital Garage) are a plus.

Compensation & Benefits:

• Entry-Level (Fresher): $45,000 – $60,000 per year
• Experienced (1–3+ years): $60,000 – $85,000 per year

Benefits Include:

• Health, dental, and vision insurance
• 401(k) retirement plan
• Remote and flexible work options
• Paid time off (PTO)
• Career development and upskilling opportunities

Work Locations:

Opportunities available in major U.S. marketing hubs and remotely, including:

• New York, NY
• Los Angeles, CA
• San Francisco, CA
• Chicago, IL
• Austin, TX
• Remote (Work-from-home opportunities available across the U.S.)